aadhya.bharatwaani.com

Overview

Whether you are an aggregator or a publisher,
licensing plays a crucial role in granting access to a broader range of content
and earning revenue while upholding intellectual property rights. For
publishers, licensing enables them to own the right to publish and distribute
works, while for aggregators, it gives the right to collect and distribute
content from a variety of sources. In this blog post,
we will cover content licensing for publishers as distribution partners and
aggregators as sourcing partners, including the most important factors to take
into consideration when licensing for each partner.

What is Content Licensing?

Content licensing is a comprehensive legal contract under
which the owner of the copyrighted content (the licensor) grants another party (the
licensee) the right to use, distribute or reproduce their intellectual property
and content on certain terms and conditions, typically for a fee. The
permission is normally outlined within a licensing agreement, which defines the
scope, duration and payment terms for using the content.

Types of Content Licensing:

·        
Exclusive Licensing: This
type of content licensing permits a single licensee the sole right to utilise
the content, usually in a specified territory or for a limited period.

·        
Non-exclusive Licensing: This
permits the owner of the copyrighted content to license the same content to multiple
entities at the same time.

·        
Sole Licensing: This
is a unique type of license where the owner retains the right to use the
content for themselves but licenses it to others as well.

Understanding Content Licensing for Publishers as
Distribution Partners

Content licensing for publishers is defined as a
distribution partnership whereby a publisher licenses another party the right
to reproduce their copyrighted materials for a specific purpose and time, often
in exchange for a fee or other form of consideration. It helps publishers increase
their exposure and income streams by monetising their available content assets
on various platforms.

Advantages of Content Licensing for Publishers:

Here are the major advantages of content licensing for
publishers.

·        
Revenue Generation: Through
licensing, publishers can earn extra revenue from content that has already been
created. They can receive royalties or one-time fees for the use of their
licensed content, depending on the contract.

·        
Audience Expansion: Through
content licensing to other platforms or companies, publishers can expand their
audiences and gain greater brand visibility.

·        
Strategic Partnerships: Content
licensing enables an alliance with other organisations that need high-quality
content for marketing, promotion, or other purposes.

·        
Increased SEO: Licensed
content may result in more pages being indexed on a site, which can boost
search engine rankings and traffic.

·        
Legal Compliance:
Licensing agreements ensure that content is used legally and ethically,
protecting the publisher’s intellectual property rights and preventing
potential legal problems related to copyright infringement.

Understanding Content Licensing for Aggregators
as Sourcing Partners

Content licensing for aggregators acting as sourcing
partners entails providing access to copyrighted materials such as articles,
images, and videos under specific terms. This enables aggregators to utilise
and distribute such content legally, often for a fee, while the original
content creator maintains ownership. Content licensing contracts determine the
scope of use, period, and approved changes, protecting both parties involved.

Benefits of Content Licensing for Aggregators

Content licensing offers several benefits for
aggregators, including:

·        
Access to a Large Range of Content: Licensing
allows aggregators to easily expand the quantity and diversity of content on
their platform with minimal time.

·        
Cost Savings: Licensing
can result in savings on costs for aggregators as it enables them to provide a
large range of content without having to produce it themselves.

·        
Enhanced User Experience and
Engagement: Aggregators are able to provide a wide range of
content that addresses various user interests and enhances user satisfaction
and interactivity. By licensing, aggregators are able to bring in new segments
of users and widen their audience base.

·        
Revenue Generation: Licensing
contracts have the potential to create revenue through royalty charges or by
driving user traffic and engagement, which can then be monetised in the form of
advertisements or subscriptions.

·        
Legal Compliance and Brand
Reputation: Aggregators can have a good brand reputation and
avoid legal trouble due to unauthorised use of copyrighted work by using
licensed content.

·        
Core Competencies: Licensing
enables aggregators to concentrate on their core competencies, including
platform building, user interface, and marketing, while outsourcing content
acquisition.

Key Factors to Consider for Licensing for Both
Sides (Publishers and Aggregators)

When licensing content, both publishers and
aggregators should carefully consider several key factors, including:

For Publishers (Licensors):

·        
Clarity and Specificity: Publishers
must formulate concise and precise licensing contracts. These should clearly
state the extent of usage, whether it is exclusive or non-exclusive, the time
duration for the license, and any limitations on the use of the content.

·        
Rights Retention: Publishers
have to determine which rights they want to license and which rights they will
retain. This may involve rights for self-promotion, derivative works, or future
use of the content.  

·        
Monitoring and Enforcement: It
is crucial to implement mechanisms to track how the licensed content is being
used and ensure compliance with the agreement. Publishers should have protocols
in place to address violations and take necessary legal action when required.

·        
Royalty Structures: While
negotiating licensing deals, publishers must decide on the royalty structure,
which may be a percentage of sales, revenue or a flat fee. It is also important
to set minimum payments to ensure a fixed income stream.

For Aggregators (Licensees):

·        
Content Evaluation: Aggregators
ought to thoroughly evaluate the quality, relevance and potential market appeal
of the content they propose to license. This includes considering the
publisher’s experience with similar content and their target audience.

·        
Negotiation Power: Aggregators
need to negotiate favourable licensing conditions, such as the scope of use, expiration
dates, and royalty structures. They should also examine the exclusivity of the
license and how it will affect their distribution function.

·        
Rights and Permissions: Aggregators
must confirm that they possess the requisite rights to disseminate the content
across their selected platforms and channels. This involves confirming that the
intellectual property belongs to the publisher and then securing the
appropriate permissions.

·        
Market Fit: Aggregators
must evaluate the marketing and distribution plan of the publisher to confirm
that it aligns with their own objectives and market.

·        
Risk Assessment: Aggregators
also need to evaluate the risks that the content poses, such as possible legal
problems, copyright or reputational issues.

Final Words

Content licensing is of most importance to both
publishers and aggregators, serving as a gateway between the content creators
and users while ensuring protection of intellectual property rights. Understanding
licensing subtleties is crucial for legal and ethical use of content, allowing
for appropriate attribution and facilitating collaboration to increase reach
and effectiveness.

Licensing ensures that publishers are legally
permitted to reproduce and distribute works, while aggregators utilise licenses
to have access to and distribute content, making it reach more people without
legal issues.

References:

https://publishingstate.com/rights-and-licensing-in-publishing/2023/

https://nytlicensing.com/latest/our-brand/what-is-content-licensing/

https://vitrina.ai/blog/understanding-the-different-types-of-content-licenses-a-comprehensive-guide/

Produced by Dice Media Production and directed by Ameet Guptha, the series stars the OTT duo – Sheeba Chaddha and Rajesh Tailang.

Sometimes, the smallest homes hold the biggest stories. Embracing this truth, ZEE5 announces its latest slice-of-life original series, Bakaiti. Produced by Dice Media, Bakaiti marks the much-awaited return of Sheeba Chaddha and Rajesh Tailang as parents. The trailer which released today gives a glimpse of the duo’s effortless chemistry on-screen, making it an absolute treat to watch. At its core, Bakaiti captures the essence of a middle-class family where bickering, banter, and blowups are just another way of saying “I love you.” No matter how loud the fights get, they always find their way back to each other. Things like ‘cooler band kar diya?’, ‘Light bill bhardo’, ‘Paani ki Tanki bhar gai’, are heard daily, but what lies underneath is their unspoken, unexpressed love. The series is a perfect family entertainer and will premiere on ZEE5 on 1st August 2025. 

Set amidst the charming chaos of old Ghaziabad, Bakaiti centers on the quirky yet close-knit Kataria Parivaar. Naina (Tanya Sharma), 21, is ambitious and grounded, suddenly forced to share her world with her younger brother Bharat (Aditya Shukla)—a cricket-crazy, boundary-blind teen who thrives on mischief. Their daily squabbles unfold under the watchful eyes of their parents, Sanjay (Rajesh Tailang) and Sushma (Sheeba Chaddha), who juggle unspoken grief, mounting pressure, financial instability, and the daily grind of making ends meet.

As the Kataria family grapples with rising expenses and difficult decisions, tensions flare across generations. As Naina seeks space and Bharat tests limits, their parents navigate the ups and downs with humour and heart. But the conflict doesn’t stop at the kids—there’s a deeper divide between Sanjay, the emotionally-driven elder brother, and Ajay being the practical one. Their constant push and pull, layered with everyday chaos and clashing perspectives, form the heart of the Kataria household. Yet through it all, love lingers—unspoken but ever-present. Bakaiti is a celebration of this imperfect, unpredictable, and unmistakably real thing we call family.

Trailer Link: https://youtu.be/4pb1aAjxNWU

Kaveri Das, Business Head, ZEE5 Hindi said, “At ZEE5, we’ve always believed that the most powerful stories are found in your everyday life. Bakaiti is a heartwarming reflection of the quintessential Indian middle-class family, its chaos, conflicts, and unconditional love. We’re thrilled to collaborate with Pocket Aces and bring this tender, sharply observed dramedy to our audiences. Adding to our growing repertoire of relatable, slice-of-life narratives, Bakaiti will certainly strike a nostalgic, emotional chord with our viewers everywhere”

Producer Aditi Shrivastava from Dice Media commented, “Like all our core Dice Media shows, Bakaiti is about the intricacies of daily life. It reflects the bittersweet relationship Gen Z has with their parents – where kids are friends with their parents but still a little afraid, where parents are strict with their kids but also vulnerable. We are so excited to bring you the chaotic yet lovable Kataria parivar, with veteran actors like Sheeba ji and Rajesh ji pairing up with our very own upcoming faces, Tanya Sharma and Aditya Shukla. Zee5 is the perfect platform for this show, and we’ve had a wonderful time working with Mrunalini and her team on it.”

Speaking about the show, the director Ameet Guptha shared, “Bakaiti was born out of the kind of conversations we’ve all had around dining tables and on terrace steps—about space, sacrifice, and the quiet resilience that defines every Indian household. The aim was never to go big, but to go deep—to capture the small, seemingly insignificant moments that truly shape who we are as families. We wanted the storytelling to feel lived-in and honest, with natural camera work, real-time conversations, and emotions that unfold without fanfare. Having Sheeba ji and Rajesh ji back together felt like magic—they brought a quiet depth and humour that beautifully elevated the soul of the Kataria family. I’m truly excited for the premiere on ZEE5 and can’t wait for the show to reach homes across the country.”

Sharing her experience Sheeba Chaddha said, “Being part of Bakaiti felt like stepping into a world that’s incredibly familiar yet rarely shown with such honesty. The Kataria family reflects the unsaid love, everyday struggles, and quiet strength that define so many Indian homes. Playing Sushma reminded me how laughter and love can thrive even in the chaos. I’m thrilled to bring this relatable story to life with such a heartfelt team.”

Rajesh Tailang also shared, “Bakaiti is a story that feels lived-in, like a memory from your own past. Sanjay reminded me of so many fathers—silent providers, emotional anchors, and sometimes accidental comedians. There’s beauty in the everyday, and this series captures it with so much heart. I feel grateful to reunite with Sheeba ji and work with a team that values nuance, humour, and the tender messiness of family life.”

‘Bakaiti’ will premiere on ZEE5 on 1st August 2025, promising a heartfelt journey through the everyday chaos, charm, and comedy of family life.

Her vision has been a pillar of strength for Balaji Telefilms, and her expertise has helped shape the Indian television industry. In a much-awaited move, the Managing Director at Balaji Telefilms, Shobha Kapoor, was awarded the prestigious Ramanand Sagar Lifetime Contribution Award at the 25th edition of Indiantelevision.com and TellyChakkar.com’s Indian Telly Awards held in Mumbai recently.

It was a moment of pride and nostalgia for the whole production house, and her husband Jeetendra presenting her the award made the moment all the more special. An overwhelmed Shobha Kapoor thanked her team for their hard work and support and said, “It was an evening to remember! I’m honored to have received this award, and especially from my husband, who has been my biggest support throughout the 30 years of my career. Above all, my daughter and partner, Ekta Kapoor, who is the driving force! Thank you, Indian Telly Awards.”

Shobha Kapoor is known as one of the most influential women in the entertainment industry, and she, along with her daughter, has contributed immensely to the Indian television industry and the entertainment industries at large. From daily soaps like Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Kii, Kasautii Zindagii Kay, Kutumb, Kkusum, and Naagin, their shows have changed the landscape of the Indian television industry.

Congratulations to the women who redefined the world of storytelling in India.

Actress Seerat Kapoor once again showcased her flair for high fashion and elegance, turning up the heat on Instagram with a show-stopping look that sent her followers into a tailspin. Draped in a metallic silver off-shoulder corset top and a matching midi skirt, Seerat struck a perfect balance between bold glamour and sophisticated charm.

The look was complemented by soft cascading curls, minimal makeup, and sleek black pencil heels—creating a visual that’s as editorial as it is effortless. Captioning the post, Seerat wrote: “Where the heart finds empowerment, is home! 🩶✨”, subtly channeling a message of confidence and self-expression.

However, what truly amplified the buzz was none other than Yo Yo Honey Singh, India’s chart-topping rapper, who dropped an unfiltered, bold comment:

“Ma Ma Mia, Daddy Love That Booty❤️”

The comment didn’t just turn heads — it ignited a wildfire on social media. Fans and followers flooded the post with emojis, memes, and speculations. While many chalked it up to Honey Singh’s flamboyant persona, others began speculating about a potential music collaboration between the rapper and the Tollywood starlet.

Their past sightings together had already sparked rumors, and now, with this cheeky exchange, anticipation is growing for what could be a dynamic pairing in a future music video or single.

Known for her poised public image and high-fashion sensibility, Seerat Kapoor has consistently been a red-carpet and screen favorite. From her critically praised performances to her fearless fashion choices, she exudes a blend of talent and glamour that resonates with both fans and industry insiders.

RDTM 2025 to be held in Jaipur from 12 to 14 September

Ajmer, July 25, 2025: The fifth stakeholder meet of Rajasthan Domestic Travel Mart (RDTM) 2025, organized under the joint aegis of Federation of Hospitality and Tourism of Rajasthan (FHTR) and Rajasthan Tourism Department, was successfully organized in Pushkar, Ajmer. In this important meeting, key stakeholders related to tourism, policy makers and industry representatives came together to discuss the outline of the upcoming mart and its wide possibilities. The event was graced by the presence of Shri Shakti Singh Rathore, IAS, Divisional Commissioner, Ajmer, Shri Lokbandhu, IAS, Collector, Ajmer, Shri Ajay Sharma, Joint Director, Department of Tourism, Government of Rajasthan, Shri Surendra S Shahpura, Senior Vice President, FHTR, Shri Rajendra Singh Pachar, Vice President, FHTR, Shri Mahendra Singh Rathore, President, RATO & Executive Member FHTR, Shri Mohan Singh Mertia, Secretary RATO & Founding Member FHTR, CA Virendra S Shekhawat, General Secretary, FHTR, Shri Dhananjay Singh Pachar, FHTR Regional President, Pushkar and other dignitaries.

With this year’s theme ‘Explore, Discover, Experience and Meet in Rajasthan’, the event aims to bring together hotels, resorts, travel agents, wedding planners and local entrepreneurs on one platform to showcase Rajasthan’s tourism heritage, cultural diversity and unique experiences in an organised manner. Earlier, the meet was organized in Udaipur and Kumbhalgarh in May.

Speaking on the occasion, Shri Shakti Singh Rathore, Divisional Commissioner, Ajmer said, “Organizing the RDTM Stakeholder Meet in a historical and cultural city like Pushkar is a strong step towards taking local tourism to new heights. This initiative will not only attract domestic travelers but also boost the regional economy. Rajasthan Government is looking at tourism not only as a recreational destination but also as an opportunity for employment and development.”

Sharing his views at the event, Shri Lokbandhu, Collector, Ajmer said, “Events like RDTM directly benefit the local community. It is a golden opportunity to showcase the culture, handicrafts, cuisine and hospitality of our cities, towns and rural areas to the rest of the country. The Pushkar Meet has further strengthened the spirit of participation.”

Mr. Ajay Sharma, Joint Director, Department of Tourism, Government of Rajasthan said, “The Rajasthan Tourism Department wholeheartedly supports such events as they help in practically implementing the state’s tourism policy. Promoting domestic tourism will also draw the attention of travelers to lesser-known places, thereby laying the foundation for inclusive growth.”

Speaking about the event, Mr. Surendra S Shahpura, Senior Vice President, FHTR said, “Our main objective is to provide a platform to the tourism entrepreneurs of the state where they can reach their experiences, services and products to the right buyers. RDTM has become a platform where new possibilities of dialogue, collaboration and business are born. Pushkar Meet has played an important role in this direction.”

Rajasthan Domestic Travel Mart 2025: A joint effort of leading organizations of the tourism sector
Rajasthan Domestic Travel Mart (RDTM) 2025 is being organized in collaboration with reputed organizations of the hospitality and tourism sector. These include: Hotels & Restaurants Association of Rajasthan (HRAR), Indian Heritage Hotels Association (IHHA), Rajasthan Association of Tour Operators (RATO), Indian Association of Tour Operators (IATO), Association of Domestic Tour Operators of India (ADTOI), Pacific Asia Travel Association (PATA), Global Association of Events & Hospitality Professionals, and Travel Agents Association of India (TIE). All these organizations are playing a key role in the successful conduct of RDTM.

Significance of RDTM

The last edition of RDTM was attended by over 240 national buyers and 280 Rajasthan-based sellers. Over 7,000 B2B meetings were conducted, generating an impressive number of leads for hotel bookings, curated experiences, and destination weddings. The platform has clearly proven its effectiveness in boosting the state’s tourism business.

Join this initiative

The fifth edition of RDTM will be held from 12th to 14th September 2025 in Jaipur. More participation and business opportunities are expected this year. Stakeholders who wish to present their services and products, connect with leading buyers and be a part of Rajasthan’s tourism development journey can register on FHTR website https://fhtr.in.

Let us together realize the resolve of ‘Explore, Discover, Experience and Meet in Rajasthan’ and establish Rajasthan as a leading tourist destination not only in India but globally.

Rahul Kumar Tewary is very grateful to his entire team. It’s only been a year since he started his own production banner – Rahul Tewary Production, and his maiden production venture already made a lot of noise at the recently held Telly Awards 2025. From Best Show runner to Best On-Screen Couple, Rahul and his team won seven prestigious awards at the event.

While Rahul took home the Best Showrunner award, Udne Ki Aasha won the Best Drama Series award. The Best On-Screen Couple award was bagged by Sachin and Sailee, played by Kanwar Dhillon and Neha Harsora. Kanwar Dhillon also took home the Best Main Lead award, Puru Chibber won Best Supporting Actor, Sanjay Narvekar won Fan Favourite Supporting actor and Dannie bagged the Best DOP award at the Telly Awards.

Udne Ki Aasha has been on-air for over a year now and revolves around the lives of Sachin and Sailee as they navigate through the complexities of their relationship while facing challenges at home. The show has been loved for its authentic storytelling and emotionally charged characters that bring a lot of depth to the show.

Rahul Kumar Tewary is a visionary who has created a show which has connected to classes and masses via its unique storytelling and realistic presentation.  We are sure his show will win a lot of awards in the coming months.

A special screening of the short film Fragile was held on 22nd July in Mumbai. The film, starring and produced by actor Rajniesh Duggall and Anand Pachigar,aims to spread awareness about Fragile X Syndrome, a rare genetic condition that affects children and families emotionally and physically.

The film features powerful performances by a talented cast, including Amruta Khanvilkar, Govvind Namdev, Pravin Singh Sisodia, Abhishek Patel, and Gauri Shankar, each contributing to the impactful storytelling that highlights this lesser-known disorder with sensitivity and strength and Directed by Dheeraj Singh.

The event was beautifully hosted by Rajniesh Duggall, Anand Pachigar, and the Fragile X Society chairperson Shalini N. Kedia, who came together with the goal of educating people and generating more awareness around the syndrome through the power of cinema.

The screening saw a warm turnout of many well-known faces from the film and television world. Celebrities like Hiten Tejwani, Sudhanshu Pandey, Sharad Malhotra, Shyam Kaushal, Darshan Kumar, Rohit Roy, Manasi Roy, Harjinder Singh, Shishir Sharma, Deepti Sadwani, Biswapati Sarkar and producer Rahul Tewary, Anand Kumar , Nivedita Basu, Sandeep Yadav, Siddharth Kadam, Vindhya Tiwari, Vinod Suryavanshi, Vinita Ratan,Pravin Sirohi, Munna S , Jayesh Sheth , Ashish Kejriwal Pravin Singh Sisodia ,Abhishek patel ,Gauri Shankar among many others, came out to support the film and its strong message.

The evening began with a warm welcome from the hosts, followed by the screening of the film Fragile, which left many emotional and thoughtful. After the screening, heartfelt media bytes took place, where actors and guests shared their feelings about the subject and praised the honest effort of the team behind the film. Many shared how they had never heard of Fragile X Syndrome before and how powerful storytelling like this can help bring such hidden issues into the public eye.

The event ended on a positive note with light conversations, photographs, and the hope that Fragile will travel far and wide to create the impact it truly deserves.

Mumbai : Miss Universe India 2025 Grand Finale is set to take place on 18th August 2025 in Jaipur, bringing together India’s most promising talent on one of the country’s most prestigious platforms. The event is being organized by one of the biggest beauty pageant organisations in the world, the Glamanand Group. On this special occasion, the organisation has joined hands with K Sera Sera Box Office as the event’s production partner.

This year’s finale will see top contestants from across the nation competing for the crown, with an aim to represent India at the global Miss Universe platform. With a strong focus on empowering women through confidence, intelligence and purpose, the pageant goes beyond traditional definitions of beauty.

About this extravagant event, the Mr. Nikhil Anand, Founder of Glamanand Entertainment and the National Director of Miss Universe India mentioned, “Miss Universe India is not just a beauty pageant – it is a platform for young women to showcase who they truly are. This year, we have an exceptionally talented batch of contestants, and with Jaipur as our venue, we’re excited to deliver a high calibre event that celebrates India’s spirit while aligning with global standards.”

Mr. Satish Panchariya, Chairman of K Sera Sera Group, said, “We are honoured to bring an event of such national importance to Jaipur. At K Sera Sera, we believe in reshaping the future of entertainment by combining purpose with innovation, and Miss Universe India is a reflection of that vision.”

In addition to that Ms. Nikita Rattanshi, Director of K Sera Sera Group and Mr. Satish Panchariya, Chairman of K Sera Sera Group expressed their delight regarding this splendid association that happened. 

The finale of the competition will be preceded by grooming sessions, city activities and structured evaluations designed to prepare the contestants for the global stage. The organisers are committed to providing a meaningful and inspiring experience for all involved.

Under the leadership of Glamanand and the efforts of K Sera Sera, and the Miss Universe India team, the 18th August finale promises to be a landmark event that celebrates purpose, excellence and the rise of India’s next global representative.

Himesh Reshammiya delivered back-to-back sold-out performances at Saregama Live’s Capmania Delhi, turning the Indira Gandhi Arena into a nightclub-like spectacle for over 30,000 fans each night. The musical extravaganza marked a historic moment in Indian live music history.

In what is now being hailed as a landmark event in India’s live music scene, Himesh Reshammiya headlined two consecutive sold-out nights at Capmania Delhi, held at the Indira Gandhi Arena. With more than 30,000 attendees on each night, the concert set a new benchmark in fan engagement and performance scale.

Known for his string of chart-topping hits, Himesh ignited the stage with tracks like “Tera Suroor,” “Jhalak Dikhla Ja,” “Hookah Bar,” and “Aashiqui Mein Teri.” The crowd responded with electrifying enthusiasm, creating an unforgettable atmosphere that blended nostalgia with high-energy revelry.

The concerts were designed to resemble an open-air nightclub, complete with synchronized lighting, pulsating beats, and a sea of fans dancing in unison. Throughout the shows, Himesh repeatedly encouraged the audience with the phrase, “Convert the stadium into a nightclub,” a mission he thoroughly accomplished.

Adding a personal touch to the otherwise high-octane show, Himesh’s wife Sonia Kapur joined him on stage during his emotional rendition of “Main Jahaan Rahoon.” The moment was met with thunderous applause and provided a poignant interlude amid the celebration.

Audience demographics ranged from long-time followers to Gen Z fans, all singing along with unwavering devotion. The concert became a multi-generational celebration of music that has transcended decades.

Reflecting on the experience, Himesh said, “Delhi, what you gave me in these last two nights is something I’ll never forget. The energy, the love, the way every hand rose and every voice echoed—it made these songs feel brand new again. Capmania isn’t just a concert, it’s a celebration of connection and timeless music.”

Siddharth Anand Kumar, Executive Vice President at Saregama, emphasized the cultural significance of the event: “What began as a concert has evolved into a movement. The response in Delhi is just the beginning. We are now planning more Capmania shows across India and internationally.”

Capmania Delhi not only reaffirmed Himesh Reshammiya’s enduring popularity but also established a new gold standard for live music events in India.

Dangal TV, a channel acclaimed for its socially impactful programming, has announced its latest drama series Jhallee. Set against the culturally rich backdrop of Punjab, the show explores the emotional journey of two inseparable friends whose bond is tested by love, loyalty, and life-altering decisions.

Continuing its tradition of delivering narratives that resonate deeply with audiences, Dangal TV is set to premiere Jhallee, a heartfelt tale centered on friendship, simplicity, and inner strength. Developed under the creative vision of Managing Director Manish Singal, the show seeks to challenge societal norms by shedding light on the often-overlooked lives of individuals who are differently abled.

Set in Punjab, Jhallee captures the innocence and emotional richness of rural India while delving into complex themes of ambition, intellect, and social dominance. The series stars Pratham Kunwar as Nirvair, Isha Kaloya as Amrit, and Apeksha Malviya in the titular role of Noor, affectionately called “Jhallee.”

The story unfolds through the deep bond shared between Noor and Amrit, childhood friends with contrasting upbringings. Noor, portrayed by Malviya, is simple, honest, and emotionally grounded, while Amrit, played by Kaloya, comes from an affluent background yet remains deeply connected to her friend. Their unbreakable friendship begins to unravel with the arrival of Nirvair, a mysterious new figure who brings emotional turbulence into their lives.

A dramatic love triangle forms the crux of the narrative, where both friends are confronted with a difficult choice: remain loyal to each other or pursue their feelings for Nirvair. The tagline “Aadha Tera, Aadha Mera” poignantly encapsulates this internal and external conflict.

Sharing her experience, Apeksha Malviya said, “I’m extremely grateful to Dangal TV for giving me the opportunity to portray Noor, a character close to my heart. Noor’s journey from innocence to emotional awakening is powerful, and I believe viewers will deeply resonate with her transformation into ‘Jhallee.'”

Isha Kaloya described her role as Amrit, a devoted friend who values Noor above all else. “Amrit’s character is grounded in love and sacrifice. Her emotional strength is tested throughout the show, and I’m thankful to Dangal TV for trusting me with this layered role,” Kaloya noted.

Pratham Kunwar, who plays Nirvair, shared his excitement about the series. “It’s an honor to be part of Jhallee. The storyline offers emotional depth and compelling twists. I’m confident viewers will stay engaged with every episode,” he said.

Jhallee aims to spark conversations around inclusivity, personal sacrifice, and the complexities of human relationships, themes consistent with Dangal TV’s broader mission of producing socially relevant content.

The series will air every day at 8:30 PM on Dangal TV and will also be available for streaming on the Dangal Play app.